Google Trends Review
I use Google Trends in my job to research the topics that are trending in the world of news. Also, to verify what keywords people are …
Overview
What is Google Trends?
Google Trends is a search engine optimization software solution offered by .
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- Local SEO (20)10.0100%
- Global SEO (23)10.0100%
- Keyword analysis (31)10.0100%
- Competitive analysis (19)9.090%
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What is Google Trends?
Google Trends is a search engine optimization software solution offered by .
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What is Google Trends?
Google Trends Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Google Trends is a search engine optimization software solution offered by .
Reviewers rate Keyword analysis and SERP ranking tracking and Page grader highest, with a score of 10.
The most common users of Google Trends are from Small Businesses (1-50 employees).
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Reviews
(1-13 of 13)Companies can't remove reviews or game the system. Here's why
December 29, 2023
Google Trends Review
I use Google Trends in my job to research the topics that are trending in the world of news. Also, to verify what keywords people are using to look up for a specific event and if some topic has been relevant through the years. Finally, I use the platform to see how a topic performs in specific countries.
- Shows trending topics
- Allows to do specific searches
- It is easy to use
- It is free
- It should include a tutorial for first users
July 06, 2022
Google Trends Review
It is currently being used by different areas within the organization. Not only marketing team, but also commercial and planning and buying teams find useful information from Google Trends, when looking in user behavior and search trends in search queries related to the categories and products we sell, so we can follow it and be able to offer what users are looking for to buy.
- Rising search queries and trends.
- Trends across different regions.
- Product and category seasonality.
- Values are not absolute numbers, instead of indexed numbers.
We have great word-of-mouth referrals, but are working on beefing up our marketing to reach new audiences faster. Google Trends provides an interesting way to see the relative popularity of search terms related to our business over time. My hope is that it will help us identify useful tweaks to make to our current site and content to rank higher for relevant search terms by identifying the terms to focus on.
- Clean and appealing interface.
- Easy to change search parameters.
- Easy to hop between keywords to explore related terms.
- Only 5 keywords for the comparison chart.
- Related keywords are somewhat limited.
- Help screens are less helpful than third-party articles.
March 06, 2020
Google Trends is the new trend!
Google Trends helps us see daily search volume for our organization and competitors. It helps us think through how we want to use keywords to optimize our website and our youtube videos. It also helps us with our advertising and knowing what keywords to use and what people are searching for. This is used in our marketing department.
- Allows us to look through search data.
- Easy to use.
- Very visual and good user interface.
- I wish I could see more analytics to google trends
- Better integration with other google products
- Related search terms could be better
November 05, 2019
Google Trends is Neat!
We utilize Google Trends to estimate seasonality for our clients, both with SEO and paid search services, as well as for all digital initiatives. Both our paid media and SEO teams use Google Trends for these purposes, sometimes collaboratively. It addresses business problems such as projecting budget allocations, estimating competition, determining opportunity, etcetera.
- Great job at estimating seasonality for different industries & areas of interest.
- Does well at helping determine potential competition during different times of the year.
- Does a good job with helping us determine recommendations for clients in terms of tactics, budgets, etc. throughout the year, and with different strategies.
- It would be great if Google Trends had more specific data, and wasn't so aggregated.
- We would like if Google Trends could get more granular into different topics or industries.
- It would be nice if we could combine Google Trends data with our initiatives in SEO and paid search directly, without having to try to combine & analyze all of that data ourselves.
October 16, 2019
Google Trends offers a quick and easy way to assess how your company is being searched
Google Trends has proven to be a great tool when assessing how what the public are researching about our company, as well as an easy way to see how issues (both positive and negative) are playing out on the search engine.
- Ability to compare different search terms against one another.
- Ability to show search interest over a period of time.
- A relatively simple graphic interface to show how issues are being searched online.
- Some of the data is a bit lacking as it only shows Search Interest over time and not actual searches.
- Google Trends always defaults to the USA. It would be nice if it would save your search preference.
- It would be helpful if it also helped to present the top search results over time.
February 23, 2019
Predict search trends
Google Trends is a free tool from Google that allows users to view trends in search queries over time. I’ve used it in my search marketing agency to forecast seasonal fluctuations in search traffic and compare search queries against one another.
- Tracking relative search volume over time.
- Comparing volume for multiple search queries.
- Forecasting future search volume.
- Not a robust keyword tool.
- Data is general, not specific.
- Would like to see a professional version beyond the free features.
August 27, 2018
Great platform to learn about trends
In our company, Google Trends is currently used by Marketing department. The tool allows us to find out what is trending now, what was in trends before, and even predict what will be trending in the future. The information from Google Trends helps our marketing managers to have more complete picture of the market for better planning.
- It is free and always available
- User interface is clean and very convenient
- Gives lots and lots of valuable data
- I wish notifications were more customizable
- Reports could be more customizable too
- It'd also be great to have company's profile there and share and discuss results with colleagues in live mode
March 21, 2018
Great for quick check of keyword searches
As a website developer, I use Google Trends to make sure that every site I make is optimised for search engines. This is done by researching the trends relating to the clients' industry/business and then implementing those trends into the website's content to ensure that it shows exactly where and when it should [be] in Google.
- Provides information on amount of times a keyword is searched
- Useful for seeing the location of users searching the keyword
- Allows the targeting of keywords based on trends for an industry
- I think if they were to add a comparison tool, for comparing multiple keywords it would be very useful
- It would also be useful to be able to export this info to a graphic
January 29, 2018
A fun addition to existing tools
I use Google Trends in a limited capacity to make sure we understand the activity around keywords relevant to our organization. It is one of a number of factors we consider when tailoring online and search ads, web content, and other marketing. I also sometimes use it when considering new initiatives, to make sure what we are pursuing is relevant to potential users.
- Instant view of trends by geography.
- Clear visual indications of change over time.
- Easy comparison of multiple search terms.
- Limited use when looking for terms specific to organization or industry.
- Need to have keywords in mind - difficult to find potential relevant keywords.
- Limited integration with Google AdWords, which is probably the most useful application of the data.
November 29, 2017
Google Trends lets you stay ahead of the game!
Google Trends is used by the sales and account management functions at my organization as a way to stay on top of what is hot and trending in the neighborhood, allowing the sellers to keep their fingers on the pulse of what the market is interested at the given moment.
- Constant refreshing throughout the day
- Aggregated results across various categories of interest
- Ability to search trends
- A little more context as to how long a certain topic is trending
- Ability to sort trends by state, not just country
- More granular information on trends (i.e. specific members of Trump's administration, rather than the broader topic)
March 16, 2017
Google Trends - Quick Review
We use Google Trends as a forecasting and historical analysis tool. Data from Google trends is used to make decisions, to justify actions and to investigate historical performance.
- Easy Interface
- Granular Segmentation of data
- Data for worldwide or country specific
- Mainly just offers one service
- Data measured against an index - not a real number
- News articles only given some of the time
November 09, 2016
How helpful is Google Trends in marketing and SEO optimization
Google Trends is being used by the website development team at our company. It is being used by the developers to target intended audience by updating the keywords on our website for SEO optimization. It helps us to understand the interests of people in real estate at a particular demography. It also gives us insight about the age group of people looking for apartments or homes to buy. This information helps us to market the right products.
- Provides insight based on location, age or particular industry
- Good and easy user interface
- Maybe include market insights to google trends